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Reasons to purchase a touch up kit

Monday, 3 May 2010

Why buy a paint touch up kit for your detail shop or car dealership?


Auto detailers and car washes service a lot of cars with rock chips and scratches. But when the customer requests a simple touch up of the scratches and chips, they seldom offer the service.

A professional quality chip/scratch repair system allows detailers to apply a small amount of color matching paint to chips and scratches to improve their appearance significantly. Even the best systems don't deliver perfect results from even the closest distances. But on average, the repair is 10% of the cost of a body shop repair, and customers are very happy with the value they get for their investment.

4 reasons it makes good sense to add scratch and chip repair to your detail shop or automotive cosmetic repair business (paintless dent repair, vinyl and leather repair, windshield repair, clear bra installation, and window tinters are all excellent candidates as well):

Very first, Buyers demand it. Minor chips and scratches are inevitable on any car with over 10,000 miles. Only 10% of car owners pay for detailing services. Shoppers who care ample about their automobile to buy specialist detailing are extremely probable to purchase chip fix. These customers are exceptionally aware the small flaws on their car. They know every minor problem. They know wherever the minor chips and scratches are and uncover them to be irritating. Ask your customers about the chips and scratches on their car and you will probably find that want these eye sores repaired.

Secondly, repairing chips and scratches is a profitable add on to your car reconditioning business. Overhead is low, and it's very quick to perform. An average touch up job takes about 15 minutes to perform at a cost of $35. Costs are minimal. You only pay for a small amount of paint, some cleaning thinner, and a paper cup. Usually total cost is fifty cents. Per-job cost can average out to about five percent...very low in the reconditioning business.

Third, touchup is a relatively easy skill to learn. Professional solutions are made to make color matching simple. They include tools (squeegees, excess paint remover, and fine tipped brushes) that allow precise application of the touch up paint. Most systems have premixed paint and a variety of brush sizes, fillers, gloss additives, and excess paint removers to simplify the repiar process.

Paint touch up is easy to teach to your employees. If you are going to add an additional service, it must be easy to train new and inexperienced employees with. Complex gear and processes gather dust; easy, efficient gear and processes get applied and make dollars! An effective touch up solution makes the process of choosing a color and applying the paint simple. It's also important that the paint system be well organized and not easily scattered in your work space. It's well worth training your employees to sell and apply touch up paint. You simply cannot afford to not offer a service that produces $70 an hour in profit yet only takes about 1.5 hours to learn.

Look into adding a paint touch up system at Applied Colors' website. Their touch up system (the ScratchOut kit) sells for $1095, allows you to mix up to 10,000 colors and comes with enough paint to touch up over 1000 cars. Comes with a 30 day money back guarantee!


Posted by applied2010 at 12:09 AM EDT

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